9 Indian brands that excelled in Storytelling
Stories play an important role in promoting the brand ethos and values of your brand.
Storytelling succeeds most often in Brand Building, esp. because it tunes the finer aspects of the brand personality, and makes customers feel and care about the brand.
Storytelling triggers attention, persuades and motivates potential customers, thus engaging them instantly.
It establishes a human image for the brand, cultivates trust and fosters intimacy, which are essential for developing a meaningful brand relationships
Here are 9 Indian Brands from the past decade, whose storytelling I like very much:
TANISHQ
Launched 6 years ago, “Rivaah” told the story of the importance of jewelry in Indian weddings, while showcasing their beauty. Watch it here…
AMAZON INDIA
The brand’s ad campaign “ShubhShuruat” told the story of how Amazon India can help small businesses grow by providing them with an online platform. Watch it here…
LIFEBUOY
The brand's “Help a Child Reach 5” story was originally conceived almost a decade ago, to raise awareness about the importance of handwashing with soap. Watch it here…
GOOGLE INDIA
Highlighting the pangs of separation, “Reunion” was the story of two friends separated during the partition of India and Pakistan. Watch it here…
CADBURY DAIRY MILK
An extension of a previous campaign, “Kuch Achha Ho Jaaye” series interestingly weaved in a story of daily small acts of kindness, which can bring people together. Watch it here…
GROFERS
The brand’s ad campaign “Grand Orange Bag Days” told the story of how Grofers helped people save money on their grocery shopping. Watch it here…
BAJAJ V
The brand’s “The Invincible” campaign weaved a story around the metal used from INS Vikrant to make Bajaj V bikes. The campaign has been active for the last 7 years now. Watch it here…
TATA TEA
When launched almost 10 years ago, the “Jaago Re” ad campaign aimed to raise awareness about social issues such as corruption and voting rights. Episodes of this story still continues to this day. Watch it here…
LG INDIA
Ever since the Co. started manufacturing from India, this consumer electronics brand played a major role in shaping the dreams of every young Indian since the late 90s. This insight was captured beautifully in the “Astronaut” story of the brand in 2017. Watch it here…
Do you think there are other great stories which deserve a place among these? Do write in the comments below.